Business Development & Marketing

The BD&M SIG brings together law firm business development and marketing professionals to discuss best practice on a broad range of issues and create new touchpoints across the network’s member firms.

Key areas for the SIG include:

• Using data to inform BD and marketing strategies
• Directory and award submissions
• The interplay between BD and ESG
• AI/tech and law firm marketing
• Client relationship management

The SIG also supports the AEL on its own BD and marketing activity including its website, LinkedIn page and SIG events.